27 Nov

How to Choose the Best Colors for Your Brand

The best colors for your brand are not simply red, blue or green! The colours must represent what your brand stands for. The colours must portray an image of your brand to all your viewers! 

Which is why Design Junction, the best logo design company brings your some tips. To Choose the Best Colors for Your Brand:

• Create a mental picture

This helps to narrow down the design to a certain level! Say the name of your brand out loud & think of what comes to mind immediately! It could be the literal object that correlates to the brand word. It could be some solid objects that come to mind first. It could be a particular landscape that comes to mind! So create a mental picture and describe this to the designer!

• What is the purpose of your brand 

When creating a brand image, it will be most effective if it correlates to the name of your brand and its purpose. To give a simple example- when you think of Parle-G, it immediately brings to mind images of food, biscuits, maybe candy, etc. You will not think of shoes or clothes would you! Similarly, describe the purpose of your brand.

• Which colors stand out for you

While this may be a difficult choice, let’s understand what some frequently used colors mean. Red- usually means: excitement, passion and anger. 
Orange- is refreshing and playful.Green- means versatile and also denotes nature. Blue- usually means trustworthy and maturity. There are many more colors that can be used for sure! The team at Design Junction will help you out!

• Do a test survey

It is always good to do a test run. Put together a couple of drafts and see which connects the most with your target viewers and audience. Afterall, the brand needs to stand out to your viewers!

All of this can be put together by the team at Design Junction. We are among the best Graphic Design Company in Pune and the best best logo design company. Get in touch with us for some exciting brand plans!